According to my source, BlackBerry as a company isn’t the one that does different promotions for their product, it’s the carriers. The carriers are the ones who mainly do package deals which will help to sell the device. BlackBerry however, is the one who gives the pricing of the device and the carriers make their own promotions based on the device itself. In 2009 BlackBerry kicked iPhone to the Curve literally when BlackBerry announced their selling promotion of the Blackberry Curve. The Curve was a huge winner for two main reasons. One was Verizon’s “Buy one get one free promotion” for the Blackberry Curve, which pushed it over the top. The second reason was that the Curve was available for all the four major carriers while of course the iPhone was only exclusive to AT&T. The aggressive promotion for the Curve also didn’t fail because of its lightweight, inexpensive and thin characteristics which make BlackBerry a popular phone.
In recent years BlackBerry is finding new ways to promote their product based on the current or potential customers because different sale promotions appeal to different buyers. Their promotion strategy is always being on their toes about their competitors’ customer approach and making sure their promotions appeal better to draw customers to say “Yes I want a BlackBerry.” The fact that BlackBerry phones are so inexpensive is what makes it a big seller. I just looked at AT&T website and for you to get a BlackBerry Torch whether it is the 9800 or 9810 guess how much it cost? Just $29.99 or $49.99 respectively with their 2yr contract while the iPhone 4 8GB is $99.99 and iPhone 4S 16GB is $199.99 with a 2yr contract. Now tell me if I see something like that which should be my obvious choice? A BlackBerry most definitely which is exactly why I choose that plus the fact that I can talk to most people via BBM is just the icing on top of the cake.
Mail-in-rebates are also a part of BlackBerry offers. These rebates are given after the purchase is made and a valid sales receipt (which is proof of purchase) is handed to the customer he or she will then submit it to the rebate department which is listed on the receipt. Offers like these bring a sense of comfort to the customers because their purchase of the device is good given the company’s quality, reputation and of course price which is the main reason why customers shop.
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