BlackBerry has been very creative and innovative in their company’s approach to advertise their product to consumers. The slogans such as: “Be Bold. BlackBerry” and their main one of recent years “Love what you do BlackBerry” has shot through the roof and has made a huge impact for them. This is something that I believe their advertising department did a brilliant job with creating this slogan. Seeing that you only have a few second to catch someone’s eyes and ears and get their interest for product and the brand BlackBerry has spent millions putting its advertising and marketing campaigns making sure that they do just that, capture your attention in just a few seconds.
BlackBerry I guess did their research and found out that there has to be another way to market the brand other than just putting out regular ads. So BlackBerry did a very smart thing so they can advertise their brand to a larger audience. What better way to do than to sponsor one of the biggest music groups in the world, The Black Eyed Peas. In 2010 BlackBerry sponsored The Black Eyed Peas the E.N.D tour and they made a very creative way for consumers to check out some making of videos and tour footage as well a tour tickets and date info through Dipdive Player. By using this popular music group they have tapped into another way to market the brand through of course entertainment. This is the biggest way if you want to market this product because customers are into music and by using this widely popular group they were able to do just that.
Will.i.am BlackBerry Concert
BlackBerry has also been made its mark in movies and on tv shows such as Keeping up the Kardashians and used by celebs use as Rihanna, Reese Witherspoon, Britney Spears and so many others. Some may call this free advertising because celebs are seen with them but there is no such thing. Celebs’ using BlackBerry and people seeing them with it just makes some people want to get this phone because their favorite celebs have them. This helps potential customers to see the brand, BlackBerry as more of a personal phone rather than a business phone.
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| Rihanna |
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| Stacy Keibler at BlackBerry Bold launch |
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