Ch. 6- Consumer Decision Making

BlackBerry has become the company for people who are not just about business but are about making their everyday life so much easier. They have created top-of-the-line products which are making present and perspective customers think about which one of the products they want because they are so sleek and so up-to-date with the looks. BlackBerry has a product that is hard to copy thats why i believe they are in a league of their own just because of what they are giving customers the ability to do with their devices which mostly the reason a customer would choose a BlackBerry over an iPhone or even an Android device.

Even though people have the popular misconception that BlackBerries are only used by business people it is becoming more and more clear that they aren't the only ones that will buy this product. While it is still popular around the business world,BlackBerry as a smart phone has provided all users to what they love the most; their social networks and easy access to their emails.

Apart from doing mobile emails extremely well, BlackBerry also has the power of carrier services on their side. While competitors like Apple and Android dabble in just specific networks with the same design of phones make and model BlackBerry on the other far hand has made sure that they have different models for all their device carriers to give customers choices as to which carrier they want to go to based on the phones make and model they have had their eye on. Surprising to know that its not just about the carrier that customers base their decision off to get a BlackBerry its also about other things like the apps which are available to them for any and everything they the customers want to make life easier but also because the way they can multitask like never before giving customers more reasons why they need a BlackBerry. 

With all these options in the market for BlackBerry it isn't very hard to get customers to choose their product over their competitors which I believe if they continue on this way by moving with the time they will continue to be very successful.