Ch. 10- Product Concept

When you think of this generation, you think of technology as being the most important thing to them, more so their cell phones. In the past 10 or so year to present, cell phones have taken over our daily lives as being the one thing we can’t live without. Back in the days it wasn’t so much of a necessity to own one because they were seen as phones for people on the go, but things and times have most definitely changed.

BlackBerry, made some important decisions when it came to their product line because they had to evolve as the market did. BlackBerry products are the root of all their wealth because without the products BlackBerry wouldn’t have reached thus far in the market. Their product has to be able to perform the way the marketers say it should or even better than that and it has to reach that level of expectation of the customer because at the end of the day it’s up to the customer to buy that product based on if their expectations were met or not. This company has done a fantastic job in making sure those expectations and performance are met on a higher level and they continue to do so as they introduce new products and add to their lineup of devices.

The constant development of newer, slicker designs and features are all related to the evolving needs of customers. If everyone remembers, when BlackBerry started out making their devices, the wheel to scroll up and down the screen was at the side, and then they made devices with the trackball which changed everything. This was because no other company had even thought of using a TrackBall on a device but there was a downside to it. The TrackBall features to navigate on the screen wasn’t as durable as they thought it would be and customers made complains such as it falls out or that it keeps sticking. So after that, they found a new way to solve that issue, introducing the all new TrackPad.

BlackBerry PlayBook

On April 19, 2011 BlackBerry made another addition to the family, the BlackBerry PlayBook, the world’s first professional-grade tablet. The BlackBerry PlayBook tablet combines the features you need with a powerful, ultra-portable design. With a 7" LCD display and weighing less than a pound, it's small enough to take anywhere. And with true multitasking, two cameras with HD video recording, a long-lasting battery and access to the whole Internet—no exceptions because you use the internet right from your BlackBerry phone and don’t have to worry about WiFi or paying for a separate internet service from a carrier. The way one can do this is by downloading this app called BlackBerry Bridge which allows a person to link everything from their phone to their BlackBerry PlayBook, even guess what their BBM contacts. They can even see on their tablet when they are getting a call right there on the screen plus as a huge bonus you can even BBM from it even if you turn the BlackBerry off and go back to your phone, you are still about to see the conversation.

So October 23, 2011, Apple came out with this thing called ICloud not knowing that this area has already been tapped into by who? BlackBerry of course! So sorry Apple you were a little too late.