Ch. 7- Business Marketing
This can simply be defined as the marketing of goods and services to individuals and organizations for purposes other than personal consumption which is exactly what BlackBerry has done. This blog post is basically summing up all the other post in one (1) giant ball, from BlackBerry being on the right street of Marketing ave and Strategy st. Their marketing strategies have played a huge part in how BlackBerry does business.
BlackBerry has researched their target market, their 4 Ps (place, price, promotion and product) and also used the modern way of getting you product out there, the internet. As I said in the blog post last week that BlackBerry has placed their focus on the younger generation, the internet has been a great outlet to get across to them because they spend about 95% of the time in front of the computer or using the internet on their phones to go on Facebook and Twitter. The internet has played a huge role in getting BlackBerry out there to the public by having the CrackBerry blog, the BlackBerry Channel on Youtube, the BlackBerry Insider Blogs and simply being on Twitter and Facebook. This has put BlackBerry in the race with the other smartphone providers because the internet itself is a competitive place and by giving potential and prospective customers these resources helps BlackBerry to know what’s going on and how people view them.
Once upon a time BlackBerry was behind the crowd when it came on to internet but as time went on they got up with the time and the era and pulled ahead to catch up and surpass the competition. You rarely see anything in the papers anymore and BlackBerry noticed that so majority of information that one wants to know about previous models or even the newest models such as the BlackBerry 9790 can all be found on the internet cause that’s exactly how I found out about that new model before my BlackBerry source even told me. If BlackBerry continues on this way there is absolutely no way they will ever lose out because the internet is the most effective and inexpensive (that don’t mean cheap it’s for nickels and dimes) ways of promoting their products and at the end of the day make money which is their main focus and to provide customers with their wants and needs.
This can simply be defined as the marketing of goods and services to individuals and organizations for purposes other than personal consumption which is exactly what BlackBerry has done. This blog post is basically summing up all the other post in one (1) giant ball, from BlackBerry being on the right street of Marketing ave and Strategy st. Their marketing strategies have played a huge part in how BlackBerry does business.
BlackBerry has researched their target market, their 4 Ps (place, price, promotion and product) and also used the modern way of getting you product out there, the internet. As I said in the blog post last week that BlackBerry has placed their focus on the younger generation, the internet has been a great outlet to get across to them because they spend about 95% of the time in front of the computer or using the internet on their phones to go on Facebook and Twitter. The internet has played a huge role in getting BlackBerry out there to the public by having the CrackBerry blog, the BlackBerry Channel on Youtube, the BlackBerry Insider Blogs and simply being on Twitter and Facebook. This has put BlackBerry in the race with the other smartphone providers because the internet itself is a competitive place and by giving potential and prospective customers these resources helps BlackBerry to know what’s going on and how people view them. 
Once upon a time BlackBerry was behind the crowd when it came on to internet but as time went on they got up with the time and the era and pulled ahead to catch up and surpass the competition. You rarely see anything in the papers anymore and BlackBerry noticed that so majority of information that one wants to know about previous models or even the newest models such as the BlackBerry 9790 can all be found on the internet cause that’s exactly how I found out about that new model before my BlackBerry source even told me. If BlackBerry continues on this way there is absolutely no way they will ever lose out because the internet is the most effective and inexpensive (that don’t mean cheap it’s for nickels and dimes) ways of promoting their products and at the end of the day make money which is their main focus and to provide customers with their wants and needs.
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