Ch. 5- Developing a Global Vision

BlackBerry has done their research by bringing an easy and effective stage to which marketers can reach their target market. Customers now have the option to update, customize, and add application and software onto their "BB" like never before. BlackBerry has now developed its own application superstore, BlackBerry App World, and it has been successful on its own since its launch. This is a phenomenal strategy to get customers interested in the product because it offers something new to the market and promises to be a competitor, which by far, it has done a superb job since they established themself when they launch the product.  

     

BlackBerry is becoming one of the most global company’s out there in the market with launches of devices in China, South Africa, Ghana, Nigeria, Kenya, Spain, Singapore even as far as Australia, Austria, India, the Philippines and so many other areas of the world which I can’t name them all because that would take forever. Since the launch of the BlackBerry 9900 on September 7, 2011 in South Africa, BlackBerry has proven that they are going above and beyond the normal limitations set by the market to expand their business. Even though Blackberry does distribute to places all over the world with their excellent service advantage, they are still overall mainly popular in their country of origin, Canada. China on the other hand produces the parts for the devices but they are not manufactured there; in fact they are assembled right there in Canada. Think of it this way then: China and Canada are the brains of the operation, Canada is the heart that pumps blood to make the body survive (which in this case it’s the device which is the blood); and the other countries make up the rest of the body which makes it functional and all the other future countries which they want launch in are the extra protection the body needs to stay strong.

Think of BlackBerry as one of the main frames of the wireless market. Since founded, it has proven that it is not going anywhere and that’s going to keep expanding it services around the world ‘til they are in every country.