BlackBerry Service backlogged really bad since Monday but has just hit the U.S. today. Read more on the following link to really see how far this really traveled: http://www.rim.com/newsroom/service-updates.html
RIM Boosts Drive to Lure More BlackBerry
SAN FRANCISCO—Alec Saunders was hired by Research in Motion Ltd. in August with a daunting mandate: Make the BlackBerry as cool for apps designers as the iPhone.
For more than a year, RIM has been ramping up efforts to woo top developers in order to make more apps—the games and other mobile tools that have revolutionized the smartphone market—available on its BlackBerry.
Stung by fast-slipping market share in the U.S., the company is now going into overdrive. Mr. Saunders, RIM's new vice president for developer relations, said the company has boosted his group's budget, and is now bulking up its developer-relations staff in places such as Silicon Valley and New York. He made his first hire in California last week.
He is also prowling for staff in developing markets, such as India and Indonesia, where the BlackBerry still enjoys a big and growing market. The new hiring is a big step for a company that has long relied on an ecosystem of small developers that have grown up around RIM's headquarters in Waterloo, Ontario.
Last week, RIM unveiled its new operating system, BBX. It is based on QNX, a powerful operating system the company acquired last year. QNX already powers RIM's PlayBook tablet computer, and BBX will soon run RIM's next-generation BlackBerry, due out next year. Crucially for RIM's apps push, BBX will allow users to run Android apps on RIM devices, boosting the company's relatively paltry apps library.
Google Inc.'s Android is now the most widely used smartphone operating system in North America. It boasts more than 250,000 apps. Apple Inc.'s iOS has more than 500,000. By comparison, RIM says it has more than 46,000 apps.
Apps developers have long complained that RIM hasn't made it easy for them, which is part of the reason RIM has lagged behind. Earlier this year, RIM removed some bureaucracy involved in the design process.
But with iOS and Android dominating the market, RIM's BBX remains a hard sell. RIM'S network outage earlier this month also capped a series of stumbles this year—including delayed product launches and poor PlayBook sales—that have clouded the company's future. And it doesn't help that there is still no timeline for the rollout of the new BBX-powered BlackBerrys.
"It doesn't matter how much they improve the tooling or the promotion...if the market opportunity is being decimated by the competition," said Forrester Research analyst Charles Golvin.
RIM's share of the key U.S. smartphone market had fallen to 11.6% as of the end of June, according to research firm IDC. That put RIM's BlackBerry in third place behind Android-powered phones and the Apple iPhone. Five years ago, RIM had 48% of the U.S. market.
Mr. Saunders, 47 years old, is a veteran of Microsoft Corp. and worked for a time at the company that built QNX, before RIM bought it. He left an Ottawa start-up to join RIM this summer. He succeeds two executives from RIM's developer-relations team, Tyler Lessard and Mike Kirkup, who left the company earlier this year.
Mr. Saunders said he isn't worried about the timeline for the BBX phone.
"At some point, we're going to ship a new phone," he said. "My job will be successful if people look at that new phone and say, 'Boy, the applications I want are on that phone.' "
He declined to detail how much money he has to spend, except to say his budget is "an order of magnitude larger than previous budgets."
At the end of a three-day RIM developer conference here, some designers still came away disappointed. The big let-down: Executives spent little time talking about plans for the BBX phones.
On Tuesday, RIM Co-Chief Executive Mike Lazaridis spent most of his keynote address unveiling new tools for RIM's PlayBook. Some of those tools impressed the developers, including a so-called cascades feature that allows users to expand and shrink visual displays of data.
After his presentation, Mr. Lazaridis met with developers privately. During these meetings several developers expressed frustration with RIM's slow transition to BBX and its lack of support for developers in the past, according to people present. But they also said they were heartened that Mr. Lazaridis was more expansive regarding his vision for BBX than during his public appearance.
Mr. Saunders acknowledged past shortcomings. Developer relations at RIM had occurred "in a very haphazard kind of way," he said, adding that the situation has now changed.
Some developers left the San Francisco conference encouraged. "For developers, this is a step in the right direction," said Michael Russo, the chief technical officer at Toronto-based Polar Mobile, which does work with RIM. "Alec impresses me a lot."