Ch. 4- The Marketing Environment

BlackBerry as a company planned mainly to make their product appealing to corporate america executives who are very business savvy from Generation X which are people born between 1965 and 1978. These individuals who pay keen attention to the latest technology and recreational product that would help to make their life go easier. These are the people who always needed to be connected to the world, their jobs and their everyday life. Now however, it has spread like wildfire to Generation Y which are individuals born between 1979 and 1994 who want the same thing to be connected to the world.

Generation X / Corporate America

Individuals including myself who fall in the category Gen Y refuse to give up their BlackBerry because it keeps us connected at all times to our programs which are apart of our everyday life such as Facebook and to our friends on BlackBerry Messenger (BBM) which is a good thing that BlackBerry has over its competitors. Just the fact that a program can allow us to stay connected while we go on vacation to other countries and keep informed on what's going on back home. A BlackBerry allows us to plan things in advance as young people who love to know where or what we are gonna being doing at every second of everyday. The fact that we can do so many things from our BlackBerry makes going through life so much easier to handle. This also allows us to have some form of accountability because everything goes to our BlackBerry and we can never miss out on anything and say we didn't get the information. 

Generation Y

BlackBerry has widen its marketing environment just by simply changing their designs to appeal to the market consumers. By giving consumers choices it gives them room for improvement and by giving consumers these choices they get to figure out what consumers at what age generation is looking for from their phones.